In 1985, Coca Cola executives decided to address increasing competition and falling profits by changing its formula. Despite years of advertising Coke as “the real thing”, the company decided to pivot to be more like
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Tag: Stay the course
Stay the Course
You wouldn’t think something like failure to stay the course or a simple sandbar grounding could entertain a village for more than a century or two, but then you’d have to know a little something
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